What Happens to Your Google Tag Manager Account When You Die
Quick Facts
Portal
tagmanager.google.com
Cost
Free
Impact
Tags stop firing if account deleted
Step-by-Step Guide
Transfer container ownership to a team member
In Admin > User Management, add a team member as Admin for each container.
Estimated time: 10 min
Export container configurations
Export each container as JSON for backup. This preserves all tag, trigger, and variable configurations.
Estimated time: 15 min
Document which websites use this GTM container
List all websites with the GTM snippet installed. Tags will stop firing if the container is deleted.
Estimated time: 10 min
Document Now Checklist
- GTM Container ID(s) (GTM-XXXXXX)
- Websites using each container
- Admin access email
Last verified: June 2026. Platform policies may change. Verify current procedures directly with Google Tag Manager. This guide is for informational purposes only and does not constitute legal advice.
Related Guides
Domain Names (GoDaddy, Namecheap, Cloudflare)
Domains expire on a specific date. If not renewed, they become publicly available and can be registered by anyone.
Shopify
If you have an active Shopify store, orders may continue coming in. Your executor needs access immediately to fulfill or refund.
GitHub
Transfer important private repositories to a trusted collaborator or organisation. Go to Repo Settings → Transfer.
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