What Happens to Your Business Email Marketing Account When You Die
Quick Facts
Subscriber list
Major business asset
Automations
May be sending emails
Revenue impact
Drives sales
Step-by-Step Guide
Add an admin user
Grant a trusted person admin access to the email marketing platform. They need to manage subscriber communications, automations, and account settings.
Estimated time: Day 1
Review active automations
Check for running email automations — welcome sequences, abandoned cart emails, newsletters, etc. These may be driving revenue and should not be paused without understanding the impact.
Estimated time: Day 1-3
Export the subscriber list
Download the complete subscriber list with all tags, segments, and engagement data. This is a backup in case account access is lost.
Estimated time: Week 1
Assess the list's value
Determine the number of subscribers, open rates, click rates, and revenue attributed to email. This data is needed for business valuation.
Estimated time: Week 1
Document Now Checklist
- Email marketing platform name and login credentials
- Account/company name
- Number of subscribers
- Whether paid automations are running
- Connected e-commerce or website platforms
- Subscription plan and monthly cost
Last verified: June 2026. Platform policies may change. Verify current procedures directly with Business Email Marketing. This guide is for informational purposes only and does not constitute legal advice.
Related Guides
Domain Names (GoDaddy, Namecheap, Cloudflare)
Domains expire on a specific date. If not renewed, they become publicly available and can be registered by anyone.
Shopify
If you have an active Shopify store, orders may continue coming in. Your executor needs access immediately to fulfill or refund.
GitHub
Transfer important private repositories to a trusted collaborator or organisation. Go to Repo Settings → Transfer.
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